Corporate Identity
The colors of our brand stand for the colors of the planet Hokwang is working so hard to save. Blue means water flow. It represents experience inheritance. Just as water is in a continuous cycle, our experience and good service flows from one generation to the next. Green is widely known as the representative color of the environmental protection industry. Orange reflects Orange Technology within the humanistic perception. (This is a newly emerged interdisciplinary for innovation and integration of health, happiness, and care technologies)
Loving people have always been a starting point for Hokwang since established in 1996. We aim to bring people happiness by providing them with goods that are environmentally friendly and produced through green technology.
The water drop from the logo points out that Hokwang is a specialist in hygiene sanitary systems. The lines inside the letter O symbolize the wind-blown ripples on the water’s surface. The ripples are reflecting the airflow from the FASTDRY logo to Hokwang's hand dryer. We have connected the whole figure from the central orange dot to the outside O to show that we are doing our part to keep the environment alive and healthy without further interruption.
Hokwang has always valued the sustainability of natural resources, and cared for people’s health and happiness. We have thus combined this logo with our name to integrate this purpose with the spirit of Hokwang. If people interpret the sincerity of the message we are trying to convey through this logo, we will have truly achieved the objective of our brand.